PRODUCT DESIGN | ALL BRANDS

Here is a selection of web projects that I managed when I worked at FCB Brazil. Most of them were conceived as digital interactive platforms. 360 campaigns were always planned and produced along with the projects' launches.

GAFISA - COLLABORATIVE BUILDING

The project concept was to build a residential building based on Facebook fans ideas.

SKYY VODKA - BATTLE OF DJS

The first reality show for amateur DJs in Brazil sponsored by SKYY Vodka. SKYY Facebook page was the hub for the selection of the participants supported by content pre, during and post reality.

HEWLETT-PACKARD - YOUSTORE

The first YouTube store created in Brazil.

SKY - ROCK IN RIO BABIES

The digital campaign consisted on making a weeding proposal to some of your Facebook friends on behalf of the rock‘n roll.

SHARPIE - LEAVE YOUR MARK

The challenge to launch Sharpie in Brazil. The idea was based on creating a video clip with the most famous and admired rapper in Brazil: Marcelo D2. Through MTV Brazil, we aired the video clip, and it went viral on the internet and young TV channels. Also, we had the promotion 'Leave your Mark on MTV' – our target could paint MTV logos. We also invited Brazilian artists to personalize objects to be raffled between Sharpie Facebook fans.

PÃO DE AÇÚCAR - COOKBOOK

Grupo Pão de Açúcar is one of the largest retail companies in Brazil, the brand has the concept ‘What makes you happy’.

We created Pão de Açúcar YouTube branded channel where you could search recipes and save in your own Cookbook.