Amanda Redondo

Below is a selection of campaigns I managed for TIM beta.

Since it is a member-get-member program, some of the campaigns were focused on creating a desire to target customers, enabling them to join the plan without an invitation.

Other campaigns were more focused on maintaining a strong connection with the BETAs, highlighting the great experiences and benefits they have access to.

wifi killer

#WifiKiller is a movement in which SIM cards for new beta clients will be hand out inside chewing gum, in a action for capturing new clients. The SIM cards offer 20 GB of Internet a month and will be handed out through influential betas in the product community. The idea of the movement is to show that the betas can now have so much Internet that they don’t need to depend on Wi-Fi or ask for passwords everywhere they go. #WifiKiller also engaged influencers to decide whom to hand out the gum.

THE PAINTBALL DRONE BATTLE

TIM and R/GA Sao Paulo new digital campaign turning drones into real paintball guns. The video ad, which promotes the power of BETA, shows two teams (blue and green) that hack the drone and enter a battle under black light. The “paint war” used black lights and seven thousand fluorescent balls of paint which were developed especially for the shoot to reinforce the transforming power of BETA.

VJ SUAVE

Being a TIM beta customer means having access to amazing experiences, so we created a TIM beta exclusive animation with the artist VJ Suave, we projected the animation around Sao Paulo city and filmed this experience. The project objective was to acquire new customers through the video campaign and a landing page.